Deformation of our tradition and good localization are essential in order to make Japanese culture easier to be accepted by foreign countries. This is a Japanese cutlet restaurant chain called ”Saboten”, the first flagship restaurant in China.
Here, viewing the future visions of restaurant chain, we made designs that will become useful manuals when expanding to China and also overseas. First of all, one of our challenges was to grasp the right understanding of “Japanese images” that the foreigners prefer. We focused mainly on” traditional Japan”. At present, compared with this modern style brand, we put in effort on how to incorporate this” traditional Japan”. One of our approaches was to add traditional aspects to the materials. Furthermore we made deformation and by adjusting this to modern style, we created a new identity. And this, in fact, made the foreigners easier to understand our outcome.
And here is another approach we challenged. We tried to understand the local culture and to partly localize the designs and layouts. You will see this from the height and position of the partitions. We also adopted round tables. This is one way of localization. Nevertheless, it is just one of our Japanese minds of hospitality known as ”Omotenashi”. We came up with this conclusion when we considered about improving customers satisfaction in a flexible way. But this does not mean that we created this Japanese restaurant so that it will look like Chinese restaurants.In this way, Japanese restaurant Saboten that we “delivered” to China received good reputation to a wide range of customers. And also to the Japanese, this restaurant gained attention with a fresh impression look. It has become an excellent example of integrating traditional Japan and contemporary Japan.
Saboten Beijing The 1st / Doyle Collection/北京
为了使日本的文化更容易被接受外国变形，我们的传统和良好的本地化是必不可少的。这是一个日本炸猪排连锁餐厅，名为“胜博殿”，在中国的首家旗舰店。
在这里，查看餐饮连锁企业的未来愿景，我们的设计，这将成为有用的手册时，扩大到中国和海外。首先，我们所面临的挑战之一是要把握正确的理解“日本形象”，外国人喜欢。我们主要集中在“传统的日本”。目前，这个现代风格的品牌相比，我们在努力把关于如何将这种“传统的日本”。我们的方法之一是增加传统方面的材料。此外，我们做了变形和通过调整此现代风格，我们创建了一个新的身份。而这，其实，外国人更容易理解我们的结果。
这里是我们挑战的另一种方法。我们试图了解当地的文化和部分本地化的设计和布局。你会看到这个分区的高度和位置。我们还通过圆桌会议。这是一种本土化。然而，它仅仅是一个我们称为日本心中的热情好客为“Omotenashi”。我们想出了这样的结论，当我们考虑提高客户的满意度，以灵活的方式。但是，这并不意味着我们创建了这家日本餐厅，这样它会看起来像这样restaurants.In中国，日本餐厅胜博殿“交付”中国收到了良好的声誉，广泛的客户。而且也给日本引起人们的关注，这家餐厅给人耳目一新的感觉看看。它已成为集日本传统和当代日本的一个很好的例子。
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