受西装定制品牌特裁DATAILOR的委托，设计他们位于绍兴迪荡新区西服定制旗舰展厅。主理人从事定制业产业三十五载，自有完整产业链，励志打造高品质BESPOKE。
Entrusted by DATAILOR, a tailor-made suit brand, to design their flagship showroom for tailor-made suits in Didang New District, Shaoxing. The manager has been engaged in the customization industry for 35 years, has a complete industrial chain, and inspires to create high-quality BESPOKE.
巷口
“先见塔，后见城”是江南人家口中一句俗语，我们将入口处置入塔的概念，一塔一城，它是一张名片也是品牌内敛坚毅的精神象征。
"See the tower first, see the city later" is a common saying in the mouth of Jiangnan people. We put the entrance into the concept of the tower, one tower and one city. It is a business card and a spiritual symbol of the brand's restraint and perseverance.
巷中
品牌的在地性文化置入一直是我们对商业空间的思考，未来消费场所的体验感一定是具有当地独有的文化属性。我们以“江南巷”为切入点，并没有追求宽敞通透之感，而是营造出巷子蜿蜒曲折、层层递进的氛围。降尺度是空间回归人的体验场所，关注细节，质感，温度，围绕人的尺度向墙展开。
The local cultural placement of brands has always been our thinking about commercial spaces, and the experience of future consumer places must have unique local cultural attributes. We took "Jiangnan Alley" as the entry point, and did not pursue a sense of spaciousness and transparency, but created an atmosphere of winding and progressive alleys. Downscaling means that the space returns to the place of human experience, focusing on details, texture, temperature, and expanding to the wall around the human scale.
入巷后一步一景，肆意畅游。两片巨长的墙构成了巷内外的景致，穿梭其中，体验品牌文化的沉淀与求新。运用中性色作为基调，以红洞石贯穿其中。 宛如“绅士”般以水的状态流淌，以火的性格燃烧，传达品牌多年积累的调性。
After entering the alley, one step at a time, you can swim freely. Two huge walls constitute the scenery inside and outside the alley, through which you can experience the precipitation and innovation of the brand culture. Use neutral colors as the base tone, with red travertine running through it. Like a "gentleman", it flows in the state of water and burns with the character of fire, conveying the tonality accumulated by the brand over the years.
干净的结构，粗矿的肌理，割裂的光线，空间的功能相互共存并相互呼应。项目地是商务办公楼，拥有极好的光线，有意控制光线来提高对品牌场域的记忆，希望创造沉浸式的私享定制化服务。我们对整体的感知不会被无关紧要的细节所打扰，每一个触点，每一个接口，每一条缝隙的存在都是为了强调构想中的独特气质。
The clean structure, rough texture, split light, and spatial functions coexist and echo each other. The project site is a commercial office building with excellent light, and the light is intentionally controlled to enhance the memory of the brand field, hoping to create immersive and private customized services. Our perception of the whole will not be disturbed by insignificant details. The existence of every touch point, every interface, and every gap is to emphasize the unique temperament in the conception.
巷尾
不同空间的装换通过层叠错落的处理来提醒消费者。在每条巷子的深处置入色彩，营造氛围使其具有独特的空间体验，引人逐步踏入其中，与空间展开深度的互动。我们关注细节处理犹如品牌服装注重品质细节同等重要，达到品牌调性与空间体验融为一体。
The renovation of different spaces reminds consumers through layered and scattered processing. Colors are placed in the depths of each alley to create an atmosphere so that it has a unique spatial experience, inviting people to step into it step by step and have a deep interaction with the space. Our attention to details is as important as brand clothing's attention to quality details, so as to achieve the integration of brand tonality and space experience.
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