案子选址初期当建筑师和主理人凯莉站在这个独栋的破旧红砖老建筑跟前，我们坚定的认为这就是我们要找的房子。
when architect and brand manager Carrie stood in front of the decrepit old single-family red-brick building, we firmly believed that this was the house we were looking for.
场域精神
Field Spirit
鳒鱼洲位于莞城东江大道东侧、厚街水道西侧，是改革开放初期东莞作为全国农村工业化先驱和模范的重要物证，是东莞市最具特色的工业遗址之一。鳒鱼洲工业遗存改造和活化利用工程项目（以下简称“项目”）既是三江六岸滨水地区开发的突破点，也是东莞市城市品质三年提升计划的示范项目。鳒鱼洲项目总用地面积 95234 ㎡，现有旧建筑主要为厂房、办公和宿舍楼等，其中 6 处建筑被纳入东莞市历史建筑名录，33 栋建筑属于 I、II 类保护建筑，具有很高的活化利用价值。欧陆集团在时装领域具有 10 余年的品牌历程，在这里品牌将迎来新的征途。
Turyu island is located on the east side of Dongjiang Avenue and the west side of Houjie Waterway in Dongguan City, as an important physical evidence of Dongguan being pioneer of rural industrialization in China in the early stage of opening up. It is one of the most characteristic industrial sites in Dongguan. The Transformation and Revitalisation Project (below noted as ‘Project’) of Turyu Industrial Heritage is both the breakthrough point for the Three Rivers development, and also a demonstration project of Donguan threeyear’s Urban Quality Improvement Plan. Turyu Project has a total land area of 95234 square meters. The existing old buildings mainly consist of workshops, offices and dormitories, etc, of which 6 buildings have been included in the Historic Buildings List of Dongguan City and 33 buildings belong to Class I and II Conservation Buildings. Most of them have high revitalizing value. Kelly Moos Headquartershas a brand history of more than 10 years in the fashion field, and the brand will usher in a new journey here. In the early stage of the site selection process.
新旧结合
Combination of old and new
改造后的建筑一楼为服装设计师品牌集合店、展示空间、室外庭院及咖啡水吧，二楼为总部办公室。灵感来源于山本耀司对时尚“反盛装”的理念。所以在空间设计上我们摒弃了不必要的装饰，保留了其内的混凝土结构柱子和原始结构粱。室内通过地面的高低落差分为两个区域，动区被定义为“开放客厅”。静区被定义为“融合社交邂逅”空间。
After the transformation, the first floor of the architecture is a collection store, exhibition space, outdoor courtyard and coffee bar. The second floor is the headquarters office. The inspiration comes from Yohji Yamamoto's concept of ‘anti-dressing’ in fashion. Therefore, we abandoned unnecessary decorations and kept the original concrete structure columns and the structure beams. The interior is divided into two areas by the difference between the height of the ground. The active area is defined as the ‘open living room’. The quiet area is defined as Spaces of ‘social encounters’.
空间材质分别用：不锈钢，镜子，玻璃，水泥，钢板，旧木头等。材质和面料之间是相互作用的，材质的碰撞让我们能在空间感受到过去，现在，和未来。
The space materials are stainless steel, mirror, glass, cement, steel plate, old wood, etc. Materials and fabrics interact with each other, and the collision of materials allows us to feel the past, present and future in the space.
黑色是一种最有态度的颜色，他分明在表达，我不烦你，你也别烦我”——山本耀司
‘Black is one of the most attitude color, he clearly expressed, I don't bother you, you don't bother me’ by Yohji Yamamoto
时尚先锋
Fashion Pioneer
衣着，其实会让我们找到自己——山本耀司
‘Clothing, in fact, will let us find ourselves’by Yohji Yamamoto
就像人一样，布料也有自己的生命，生长并老去。当布料被放上一两年，经历自然收缩后，才能显露出它本来的魅力。每一根线都有自己的生命，经过几年的生长，日渐成熟。经历这样的过程，布料才能呈现它曾深藏不露的美丽。”在艺术馆里每件衣服都是角儿，空间像个大舞台，让每件衣服尽情的绽放。
Just like people, cloth has life, growing and aging. When the fabric is left for a year or two, undergoing natural shrinkage, it reveals its natural charm. Each thread has its own life, maturing over the years. Through this process, the fabric can reveal the beauty it once hid. In the art museum, every piece of clothing is a character, and the space is like a big stage, making every piece of clothing blooming lively.
山本耀司认为“完美是丑陋的。在人类制造的失误中，我希望看到缺憾、失败、混乱、扭曲。完美是秩序和和谐的呈现，是强制力的结果。自由的人类不会期望这样的东西。由此，我认为大多数女人是不向往自由的——那些追求对称衣装的女人们。破败的柱子和沙石的原始力量感让布料更加的柔美和脆弱。这种强烈的对比让空间充满了戏剧性。
Yohji Yamamoto noted Perfection is ugly. He wanted to see Flaw, Failure, Mess, and Distortion in the mistakes of humans made. Perfection is the manifestation of order and harmony, the result of coercive force. Free people would not expect such a thing. Therefore, he believed that most women do not admire freedom, those who pursued symmetrical clothes. The broken pillars and the original strength of sand make fabric more soft and fragile. This strong contrast makes the space full of drama.
零售空间的多元语境
Multiple Contexts of Retail Space
购买一件商品的意义远不止于物质层面上的获得与拥有，这其中更是蕴藏着某种精神性，映射出人们对于某一时刻，某一地域，某一种生活方式等等的欲望与向往。我们希望空间是多元开放的语境，让人们可以更多的了解自己和外部世界之间的关系。在艺术馆里用户不购买东西也没有关系，即便是坐下来喝一杯咖啡聊聊天，看看收藏的一些杂志，艺术品等也可以。只有保证空间的这种“开放性”，才能够为社交的即兴属性和其他形式的好奇心留有空白。
The meaning of buying a commodity is far beyond material acquisition and possession. It also contains some spirituality, reflecting people's desire and yearning for a certain moment, a certain region, a certain way of life and so on. We hope that space is a pluralistic and open context, so that people can know more about the relationship between themselves and the outside world. It doesn't matter that users don't buy anything in an art museum, even though they just sit down, have a cup of coffee, chat with each other, or look at the collection of magazines and arts, etc. Only by ensuring this ‘openness’ of the space can there be room for the improvisational social interaction and other forms of curiosity.
为确保到访者每天或者每周到艺术馆有新鲜感和兴趣，品牌主理人凯莉每天都在艺术馆探索生活美学。人与人之间的创造性相遇”，由此，在多重语境的融合之中，新的文化活动形式也在这里不断诞生。设计和经营是不可分割的，设计从交付以后，美的价值才开始发挥真正的作用，我们希望空间中的设计是可持续性和被创造的。
In order to ensure that visitors have fresh and interests in their daily or weekly visits to the gallery, brand manager Kelly spent her days at the gallery exploring the aesthetics of life. Creativity encounters between people. Thus, in the integration of multiple contexts, new forms of cultural activities are constantly born here. Design and management are inseparable. Only after the delivery of design, the value of beauty does begin to play a real role. We hope that the design in the space is sustainable and created.
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