|
「LOHAS 乐活」- 健康、可持续的生活 — 保罗·雷
"LOHAS"-Lifestyles of Health and Sustainability－Paul H. Ray
品牌建立，是为品牌建立一套有意涵的内在价值体系和有识别性的外在符号体系。桔子酒店品牌在不断打磨的过程中，除了在核心精神的把控，也是一次次与用户可以更深刻沟通连结。品牌，不仅仅是产品，也是消费者经验的积累触及。
Brand building is about establishing a meaningful internal value system and a recognizable external symbol system for the brand. In continuous refinement, the Orange Hotel brand focuses on the core spirit and connects with users for deeper communication. A brand is a product and an accumulation of consumer experience.
桔子酒店品牌启发来自美国加州的橘郡（Orange County）。从桔子酒店2.0开始，我们重新定义以 “阳光”，“活力”和“朝气”感，将橘郡的轻松自在、自然健康的氛围，舒缓差旅中的紧张，轻松享受旅程。 The inspiration for the Orange Hotel brand comes from Orange County, California. Starting with Orange Hotel 2.0, we redefine the relaxed and natural atmosphere of Orange County with the senses of "sunshine," "vitality," and "energy," soothing the tension of business travel and allowing guests to enjoy their journey with ease.
而桔子酒店3.0的新持续，我们将品牌提炼出「LOHAS乐活」（Lifestyles of Health and Sustainability）的概念，将全球越发关注的健康及可持续发展的生活态度在旅途中展现，提供更有活力、更阳光正向的鲜活住宿体验。新版本桔子酒店3.0天津店的「乐活」更被刻进产品 DNA当中，打造出以国人对面对当下积极快乐的生活态度、绿色环保的关心追求，成为酒店旅居日常中的松弛展现。 With the new version of Orange Hotel 3.0, we refine the brand concept into "LOHAS" "Lifestyles of Health and Sustainability", showcasing the increasingly global focus on healthy and sustainable lifestyles during travel and providing a more dynamic and positive fresh accommodation experience. The "LOHAS" concept is deeply integrated into the product DNA of the new version of Orange Hotel 3.0 in Tianjin, creating a relaxed and green living environment that reflects the positive and happy attitudes of Chinese people towards life, as well as their concern for environmental protection.
●●自由Liberty｜ 开放且多功能的大堂，打破了界线，自由的解放身体能量。 "Liberty" is an accessible and multi-functional lobby that breaks boundaries and liberates physical energy.
●●自然Orange｜ 色彩来自自然橙色绿色棕色，温和且新鲜。 "Orange" is natural and gentle, with colours inspired by nature, such as orange, green, and brown.
●●健康Healthy｜ 节奏的线条与律动的信息，从ㄧ天健康的早餐开始。 "Healthy" The lines of rhythm and movement information start from a healthy breakfast every day.
动线清晰的健康取餐 ➞ 低脂健康区：营养搭配，低脂低糖，闭眼入的健康早餐。 ➞ 面包咖啡区：牛奶面包咖啡，满足你的“西式胃”。 ➞ 碳水快乐区：现煮面／馄饨，国人热乎的碳水快乐。 We strive to provide a precise and seamless dining experience when it comes to enjoying a healthy meal. Our "Low-fat and Healthy Zone" offers nutritious and low-fat breakfast options that you can enjoy guilt-free. In our "Bread and Coffee Zone," we cater to your Western palate with delightful milk bread and aromatic coffee. For those who crave a carbohydrate-rich diet that Chinese cuisine is known for, our "Carbohydrate Happiness Zone" serves freshly cooked noodles and dumplings.
●●活力Activity｜ 积极与活力从爆发力到舒缓伸展，为身心打气。 "Activity" boosts energy to the body and mind, from explosive bursts to gentle stretches.
●●可持续Sustainability｜ 循环与回归，可持续的赋能。 "Sustainability" empowers us to recycle and return to a sustainable lifestyle.
我们最大化使用环保可再生的材料，秸秆与桔皮的可持续材料应用也落实到酒店运营物品中。 We maximize the use of environmentally friendly and renewable materials, and the sustainable application of straw and orange peel materials is also implemented in the operational items of the hotel.
桔子酒店3.0，以「LOHAS 乐享生活」的住宿体验，卸除旅途中的疲惫，以阳光活力迎接新的一天。 Orange Hotel 3.0, with the accommodation experience of "enjoying life", relieves the fatigue during the journey and welcomes every new day with sunshine and vitality.
Client │
华住集团
Huazhu Group Ltd
Address │
天津 河西区南京路58号
No. 58, Nanjing Road, Hexi District, Tianjin
Design Team │
创意总监｜周光明
概念设计｜何文婷
室内设计｜洪宸玮、王欣、李欣羽
照明设计｜朱彤云、廖嘉皇
软装设计｜孙迪
視頻剪辑｜何文婷
照片提供｜华住集团
Creative Director｜Kuang Ming(Ray) Chou
Concept Design｜Ting Ho
Interior Design｜Garvin Hung, Xin Wang, Xinyu LI
Lighting Design｜Vera Chu, Chia Huang Liao
FF&E Design｜Sundi
Film Edited ｜Ting Ho by VZ Creative Concept Department
Photos｜Huazhu Group Ltd
| 
/1 
