近年来，医疗和健康变得更为一体，包含身体和心理两个方面。墨尔本的Insight Psychology希望将自身的实践发展成为一种更为整体的体验，通过心理和精神的运动赋予人们能量，带来积极的改变。新Insight Body and Mind工作室的室内和品牌设计便体现了公司在医疗健康一体化方面的进化。
Health and wellness have become more holistic in recent years, encompassing both body and mind. Melbourne-based Insight Psychology had a vision to evolve its practice into a more integrative experience with psychology and mindful movement to inspire and empower positive change. We designed the interior and branding for the newly named Insight Body and Mind to reflect this evolution and holistic approach to health and wellbeing.
▼空间概览
overall view of the space ©Timothy Kaye
从一层的咨询室到二层和三层的运动工作室，Insight为客户提供了超越空间的感官体验。品牌、室内和服务无缝衔接，清晰明了地整合在了一起。明亮的空间和富有雕塑感的弧形石材表面唤醒了生命的能量流动。统一的设计和独特的概念为Insight创造了强烈的品牌认同，体现了公司产品的独特性。
Insight offers clients a sensory and transcendental spatial experience, from the consulting rooms on the ground floor, to the movement studios on the first and second floors. The branding, interiors and services are seamless, meaningful and integrated, with light-filled spaces, sculpted curved forms and graphic stone surfaces evoking flow, energy and life. This unified approach and distinctive concept has produced a strong identity for Insight and differentiation of its offering.
▼接待区
reception ©Timothy Kaye
设计以富有层次的颜色和材料叙事代表了公司业务中重叠的两大元素，然后通过三层过渡，逐渐为人们带来感官和触觉上的体验。项目由两种互不相同但又相互融合的配色组成，分别代表心理和运动。专业而朴素的深青色代表一层的心理实践，包括接待区、等候区和咨询室；桃色被运用在一层的垫上Pilates、瑜伽和舞蹈，以及二层的塑形Pilates等运动工作室中，给人以温暖、人性化和宁静的感受。多变的渐变纹理连接青色和桃色，将心理和健康实践融合在一起，统合身心，象征运动和过渡。
We designed a layered colour and material narrative to represent the two overlapping elements of the business, and to transition through the three levels, gradually lightening and providing a sensory and tactile experience. The colour palette comprises two distinct yet integrated colour schemes to represent psychology and movement, respectively. Deep teal tones are professional and earthy to represent the psychology practice on the ground floor (reception, waiting area, consulting rooms), while peach tones infuse the movement studios (mat Pilates, yoga and barre on first floor and reformer Pilates on second floor) with a sense of warmth, humanness and serenity. A dynamic gradient texture combining teal and peach merges the psychology and wellness practices, uniting body and mind, and symbolising movement and transition.
▼接待台与青色的家具
reception counter and furniture in teal color ©Timothy Kaye
▼等候区
waiting area ©Timothy Kaye
▼咨询室
consulting room ©Timothy Kaye
▼通往二层的楼梯
staircase towards the first floor ©Timothy Kaye
▼二层接待区
reception area on the first floor ©Timothy Kaye
▼二层运动空间
movement studio on the first floor ©Timothy Kaye
▼三层运动工作室
movement studio on the second floor ©Timothy Kaye
▼收纳和休息空间
storage and rest area ©Timothy Kaye
▼空间细部
space details ©Timothy Kaye
一层空间中，中灰色的石膏墙面为丰富的青绿色和令人印象深刻的Cipollino Ondulato Rosso石材装饰提供了一张柔和的幕布。接待台、卫生洁具和厨房中多变的石材纹理体现了流淌与运动，唤起了人们对于海床的记忆。Fibonacci Pavlova水磨石地面、Karaman Pink石材制成的柜台以及威尼斯石膏墙面为二层空间注入了桃色和三文鱼色。设计使用“palladiana水磨石”马赛克技术，巧妙地强调并体现了空间中产生的运动和流动。
On the ground floor, mid-grey venetian plaster walls provide a subdued backdrop to the rich teals and greens and to the striking Cipollino Ondulato Rosso stone. The dynamic veining of the stone on the reception counter, bathroom vanities and kitchen represents flow and movement, and is evocative of the ocean floor. Peach and salmon tones are infused into the first-floor spaces through the Fibonacci Pavlova terrazzo floor, Karaman Pink stone counter and venetian plaster walls. On the second floor, softer tones of pale shells are paired with a Fibonacci Softshell terrazzo floor. We used the ‘palladiana terrazzo’ mosaic technique in the studios to subtly emphasise and reflect the movement and flow that takes places in these spaces.
▼一层流动的石材纹理
flowing stone texture on the ground floor ©Timothy Kaye
▼上层材料细部
material details on the upper floors ©Timothy Kaye
Insight新的品牌形象贯穿整个室内，为空间增添了几分个性化且专业的感觉。品牌logo中的“g”代表身体，成为了所有标志中的核心元素。它定义了支持字体和图标排版，以极简的圆形创造出简洁现代的品牌特征，并被运用在了所有商业和运营物料之中，如信纸、网站、社交媒体、商品、设备等等。霓虹标志和印花通过充满灵感且方便记忆的信息，进一步强化了公司品牌。带有品牌标记的商品，包括饮水瓶、运动装备和服饰，扩展了品牌认知，在工作室之外建立起了一种归属感。。
Insight’s new branding is cohesive and integrated throughout the interior, and adds a personal and professional touch. We designed the ‘g’ in the logotype to represent the body, and used the icon as the core element for all branding and signage. It defined the supporting typography and icon set, with minimalist circular forms creating a clean and modern brand identity that is continued through all business and marketing collateral (stationery, website, social media, merchandising, equipment, plus more). Neon signage and decals reinforce the brand with memorable, inspiring messages throughout the interior. Branded merchandise, including drink bottles, workout equipment and apparel, extends the brand awareness and sense of community outside the studio.
▼logo、标识和标语
logo, signal and message ©Timothy Kaye
▼品牌商品
branded merchandise ©Timothy Kaye
Insight Body and Mind整体的品牌和室内设计体现了公司在医疗健康方面的一体化努力。与不断进化的实践一起，设计概念和空间体验激发人们的灵感，为他们带来积极的转变，帮助Insight和它的客户步入新的篇章。
The integrated branding and interior of Insight Body and Mind reflects its holistic approach to health and wellness. Capturing the evolution of the practice, the concept and spatial experience inspires and empowers positive change, providing a new path forward – and the next chapter – for Insight and its clients.
▼一层平面图
ground floor plan ©Biasol
▼二层平面图
first floor plan ©Biasol
▼三层平面图
second floor plan ©Biasol
▼立面图
elevations ©Biasol
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