东邻西郊--“新娘与桥” 南京W ONE高定婚纱店

达人网eric · 发表于 2022-7-7 16:38:26

以下作品图文由东邻西郊供稿并授权发布！

W ONE是南京唯一一家，全预约制，进口婚纱礼服品牌集合店，该项目是其第二家分店。东邻西郊设计在2021年5月份接受委托，同年10月份落地拍摄。在平面设计方案上，灵感源于南京江心洲岛上的迷雾森林，一条贯穿整个森林的“ 桥”，拍摄结婚纪念照的新人，走在桥上，有阳光穿过树叶洒在新娘洁白的婚纱上，在大自然的见证下，一对对新人走向美好的生活。

W ONE is the only collection store in Nanjing, fully reserved, imported wedding dress brand collection store, and the project is its second branch. The design of the eastern and western suburbs was commissioned in May 2021 and filmed in October of the same year. In terms of graphic design, inspired by the misty forest on Jiangxinzhou Island in Nanjing, a "bridge" that runs through the entire forest,

The newlyweds who take wedding souvenir photos walk on the bridge, there is sunlight through the leaves sprinkled on the bride's white wedding dress, under the witness of nature, a couple of couples to a beautiful life.

▼迷雾森林 misty forest

▼空间平面布置图，the layout plan

本案是位于南京涵碧楼酒店宴会厅，从酒店大厅入口进入，人的第一视角是中庭的景观石，景观石和场地有着中轴线的关系，所以在设计之初想法，把它如何运用到案子里，尊重周围环境的关系，融合彼此。

This case is located in the banquet hall of Nanjing Hanbilou Hotel, entering from the entrance of the hotel lobby, the first perspective of people is the landscape stone of the atrium, the landscape stone and the venue have a central axis relationship, so at the beginning of the design, how to apply it to the case, respect the relationship between the surrounding environment, and integrate each other.

▼外观，exterior

入口从橱窗一侧进入，缓缓打开的电动移门。内退两三步作为一个空间进入另一个空间的“缓冲带”。设计的一层台阶，使其与大厅砖面材质有所区分，增加空间层次感，突出主体，同时也有，和顶面、墙面形成体块围合关系的考量。走进体验“初其狭，才通人。复行数十步，豁然开朗”的空间感受。右手边展厅logo留在人平视的墙面，这样做客户不必仰视，也便于后期的拍摄打卡。

The entrance enters from the side of the window, with a slowly opening electric sliding door. Two or three steps back inwards act as a "buffer zone" for one space to enter another. The first-level staircase of the design makes it different from the brick material of the hall, increases the sense of spatial layering, highlights the main body, and also has the consideration of forming a block enclosing relationship with the top surface and the wall. Walking into the experience "at the beginning of its narrowness, only through people." Repeat dozens of steps, suddenly cheerful" space feeling. The right-hand side of the exhibition hall logo remains on the wall of the person looking up, so that the customer does not have to look up, but also facilitates the post-shooting punch card.

▼换衣区视角拍摄橱窗 Window shot from the perspective of changing area

▼服务吧台service bar

因为整个室内高度比较高，在入门口吊顶有意和整个室内高度拉开关系，做到客户进来前后，有空间变化的反差感。一面半高墙体，加大入口狭长，兼顾服务吧台的隐私。服务吧台顶部压低，让此处的空间本身，带有服务意识。

Because the height of the entire interior is relatively high, the ceiling at the entrance is deliberately related to the height of the entire interior, so that before and after the customer comes in, there is a sense of contrast in the space change. A semi-high wall, enlarged entrance narrow, taking into account the privacy of the service bar. The top of the service bar is pressed down, so that the space itself here is service-conscious.

▼挂衣展示区 Hanging clothes display area

挑选婚纱，是一件幸福且有仪式感的事情，在此处，设计师把挂衣杆结合顶上的金属管，形成有序列的展示架，序列是仪式感的一大体现。

Choosing a wedding dress is a happy and ritualistic thing, where the designer combines the hanging rail with the metal pipe on the top to form a sequence of display shelves, and the sequence is a major embodiment of the sense of ceremony.

▼外部看展示区与黑盒子的桥Inside the black box

▼黑盒子内部 Inside the black box

经过先前的空间走过“桥”过度，第一次走进这个空间，是很惊喜的。深色盒子内，上下都陈列着婚纱。在设计之初，定整体色调思考时认为，不应该是一般婚纱展厅只由白色来衬托产品，所以整体空间选了“黑白灰”三大主色调。为了区分空间层次，从而更好的突出产品特色，这里的颜色希望用深色突出产品的主体，顶部做镜面板反射，延申空间高度，增强产品数量，带来震慑感的体验。

After walking through the previous space to cross the "bridge", it is a surprise to walk into this space for the first time. Inside the dark box, wedding dresses are displayed up and down. At the beginning of the design, when thinking about the overall color, it was believed that it should not be a general wedding dress exhibition hall that only made white to set off the product, so the overall space chose the three main colors of "black and white gray". In order to distinguish the spatial level, so as to better highlight the product characteristics, the color here hopes to use dark colors to highlight the main body of the product, the top to do mirror panel reflection, extend the height of the space, enhance the number of products, and bring a sense of shock experience.

▼深色盒子看洽谈区Dark box to see the negotiation area

▼商务洽谈区 business negotiation area

洽谈区，试衣间，服务吧台，集中在一个大空间内，三者有着互动。更加亲密的是洽谈区和更衣间的关系。在窗帘缓缓打开的，男生眼里充满的爱意，是最能增加新娘的幸福感。惟愿时光清浅，将你温柔以待。

The negotiation area, fitting room, service bar, are concentrated in a large space, and the three have interaction. Even more intimate is the relationship between the negotiation area and the dressing room. When the curtains are slowly opened, the love in the eyes of the boys is the most able to increase the bride's happiness. May time be shallow and gentle with you.

▼试衣间 fitting room