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ABD琥珀设计--陕西国润城A5营销中心
ABD琥珀设计  / 发表于 2021-10-13 10:40:11 |商业公装[严选]  / 地产售楼处/泛会所
以下作品图文由ABD琥珀设计供稿并授权发布!

西安又名“长安”,中华文明和中华民族重要发祥地,丝绸之路起点,东方经济政治、文化、商业多元要素的交汇中心之一。项目位于西安发展新中轴核心区域,汇集都市繁华,择一方灵秀之地,结合西安古都的独特景观,为城市生活的未来画卷展开无尽构想。
Xi'an, also known as "Chang'an", is an important birthplace of Chinese civilization and the Chinese nation, the starting point of the Silk Road, and one of the centers of intersection of economic, political, cultural and commercial elements in the East. The project is located in the core area of the new central axis of Xi'an's development. It brings together the prosperity of the city, selects a beautiful place, combines with the unique landscape of the ancient capital of Xi'an, and unfolds an endless vision for the future of urban life.


: 平面图

从电梯出来步入前厅,映入眼帘的便是以直线为主导的白色接待台。横竖相间的线条彰显着无穷的力量。设计师以不动声色之美学,收纳人杰地灵的自然之馈赠,从各个维度对空间进行分析,通过光影、造型、 线条以及虚实结合体现出空间的艺术感,打造出富有灵动的空间。
When you step out of the elevator into the front lobby, you will see a white reception desk dominated by straight lines. The horizontal and vertical lines show the infinite power. The designer uses the aesthetics of motionlessness to collect the gifts of nature, and analyzes the space from all dimensions, reflecting the artistic sense of space through the combination of light and shadow, shape, line and reality, to create a dynamic space.


大美至简,现代主义实用、大气,极致又恰如其分,这与中国传统美学和哲学“留白”的意韵不谋而合。在这里没有杂乱的装饰,黑色石头装置与地面融为一体,增添了空间灵动层次感。
The modernism is practical, atmospheric, extreme and appropriate, which coincides with the traditional Chinese aesthetics and philosophy of "leaving white space". There are no cluttered decorations here, and the black stone fixtures are integrated with the floor, adding a sense of dynamic layers to the space.


随即来到品牌展示厅,合理利用空间做出了“Z”字形的走廊形式展厅,通过暗淡环境灯光与镜面材质,反射出未来科技感的同时展示国润集团品牌文化以及发展历程。
Then came to the brand showroom, the reasonable use of space to make a "Z" corridor form exhibition hall, through the dark ambient lighting and mirror material, reflecting the sense of future technology at the same time to show the brand culture and development history of the National Resources Group.


沙盘区采用大面积的留白去体现空间的平静和纯粹,并烘托出整个空间的美感。极简的语言贯穿空间,几何结构的形式不断地出现,制造空间的层次与情绪。
The sandbox area uses a large area of white space to reflect the calmness and purity of the space, and to bring out the beauty of the whole space. The language of minimalism runs through the space, and the form of geometric structure keeps appearing to create layers and emotions in the space.


隔断下的“雪山黑石”与远处的“壁炉火苗”形成鲜明对比,为整个空间增添了穿透力量感,同时纳入一丝温度和生活气息。
The "black stone of the snowy mountains" under the partition contrasts with the "fireplace fire" in the distance, adding a sense of penetrating power to the whole space, while incorporating a touch of warmth and life.


探索至此,参观者会在潜意识里搭建一个联想空间,从而激发他们的想象力,通过联想与思维的共鸣及引导,形成一个完整的空间感受,让设计不仅仅是观赏的视觉,而是让人与空间发生更多化学反应,留有回味。
Exploring to this point, visitors will build an association space in their subconscious, thus stimulating their imagination. Through the resonance and guidance of association and thinking, a complete feeling of space is formed, so that the design is not only ornamental visual, but allows more chemical reaction between people and space, leaving an aftertaste.


洽谈区以简约风格铺就整体氛围,直线条再次被精彩演绎,在简单而微妙的关联之中,营造出在规则与不规则之间游走的美感。直线交错勾勒出别具一格的空间感受,给与参观者不一样的洽谈体验。
The overall atmosphere of the negotiation area is laid out in a minimalist style, and the straight lines are once again brilliantly interpreted, creating a sense of beauty that wanders between rules and irregularities in a simple and subtle association. The interlocking straight lines outline a distinctive space feeling, giving visitors a different negotiation experience.


长形走廊设计以极尽简约的设计手法,让室内与室外的无边景致巧妙交融,让建筑消隐其间。大量竖条格栅犹如屏障将空间切割成不同的功能区。
The long corridor is designed in a minimalist way, allowing the interior and exterior views to blend subtly and the building to fade into the background. A large number of vertical grilles act as barriers to cut the space into different functional areas.


儿童区则以粉色为基调为孩子们创造出一片游乐天地,悬挂的白球与地面的彩球形成呼应,在几何的空间内,串联出无限的梦幻感受。
The children's area uses pink as the base color to create a playground for children. The hanging white balls echo the colored balls on the ground, creating an infinite dreamy feeling in the geometric space.


PROJECT
OVERVIEW

项目概况

项目名称:国润城A5
项目类型:营销中心
甲方单位:国润集团
硬装设计:ABD琥珀设计
项目摄影:LSSP罗生制片
项目面积:1654㎡
竣工时间:2021年9月
项目地址:陕西省西咸新区世纪大道与上林路十字西南角

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