百莲凯｜一个不被定义的美容生活馆

懒猫设计 · 发表于 2019-9-19 10:53:51

随着90后等年轻一代消费群体的崛起、大众对于医疗美容的观念逐渐开放，美容消费需求不断攀升，市场上的传统美容机构大多昏暗花哨，很难满足年轻消费群体的体验感，百莲凯面对现下的局面，需要一个新的空间形象打破消费者的固有思想，通过空间形成吸引力从而扩大消费群体，向年轻化转变。

With the rise of the younger consumer groups such as the post-90s generation, the gradual opening of the public's concept of medical cosmetology and the rising demand for cosmetology consumption, most of the traditional cosmetology institutions in the market are dim and gaudy, and it is difficult to satisfy the experience of the younger consumer groups. Bai Liankai needs a new space image to break the inherent thinking of consumers and form attraction through space. So we can expand the consumption group and change it to younger group.

相较于美容院，TA还是一个生活美学空间，儿童娱乐区、水吧区、休闲区、三大主题房，满足了客户的各种休闲活动和消费场景。

Compared with beauty parlors, TA is also a living aesthetic space. Children's recreation area, water bar area, leisure area and exclusive men's VIP room meet the various leisure activities and consumption scenarios of customers.

科技美容一直是百莲凯的产品优势，通过光感和弧形的造型即能表现科技感又有女性的柔美，地面使用水磨石的纹理增加中性色彩，让空间包容性更强。

Technological beauty has always been Bailian Kai's product advantage, through the light and arc shape can express the sense of technology and feminine tenderness, terrazzo texture used on the ground to increase neutral color, so that the space is more inclusive.

美容可以很自然的变成日常的一部分，给生活带来美好体验。

Beauty can naturally become a part of everyday life and bring a good experience to life.

我们用蓝红绿色来代表三个主题，轻云、惊鸿、如茵，通过色彩的方式诠释意境，减弱常规的广告痕迹，使用户得到放松舒适的体验。

We use blue, red and green to represent three themes, light clouds, scared red, such as Yin, through the way of color interpretation of mood, weaken the traces of conventional advertising, so that users can get a relaxed and comfortable experience.