野有院民宿位于山东省泰安市道朗镇八楼村，是泰山九女峰乡村度假区一期项目，2020年作为山乡集团“667”（六进村、六能、七变）乡村振兴模式的一次探索实践开启建设并投入运营使用。而后由于产品功能、业态形式单一等原因，经营成果一直都不太理想。2022年业主方找到我们期望改变现状。
Located in Balou Village, Daolang Town, Tai’an City, Shandong Province, Wildyard B&B is the first phase project of Mount Taishan Jiunvfeng Rural Resort. In 2020, it was launched and put into operation as an exploration and practice of the “667” (six villages, six abilities and seven changes) rural revitalization model of Shanxiang Corporation. However, due to the single product function and format, the business performance has always been unsatisfactory. In 2022, the owner approached us and expected to change the current situation.
▼场地环境，Context © 熹游迹
由于从初次建设完成到二次改造间隔时间很短，业主方不愿再有较大的资金和精力投入，且期望设计能够最大化缩短工期以减小民宿停止运营的影响。于是本次改造的初衷，即希望能在较短的时间内、通过较为轻便的方式增加更多的运营场景，优化空间功能并提高整体的室内调性，协助运营团队一起完成一场乡村“微创手术”，实现对民宿场地的二次激活。
Due to the short interval between the completion of the initial construction and the second renovation, the owner is unwilling to invest significant funds and energy, and hopes that this renovation can maximize the shortening of the construction period to reduce the impact of the closure of homestays. So the original intention of this renovation is to add more operational scenarios in a relatively short period of time, optimize spatial functions, and improve overall indoor harmony through a more lightweight approach, to assist the operation team in completing a rural “minimally invasive surgery” and achieve secondary activation of homestays.
▼项目概览，Project Overview © 熹游迹
01.
整体分析
Project Analysis
野有院原始场地内共有十个院子，另配套有咖啡厅、图书馆和公共餐厅，属于整村型民宿聚落。民宿建筑依山就势，融入村落与周围自然环境，整体条件较好。这样的条件为何仍不能留住人？经分析，现状问题如下：
1. 产品功能单一，娱乐、亲子设施较少；
2. 院落整体形式被弱化，较周边产品无法突出特色；
3. 客房装饰繁琐，缺少吸引人的仪式感场地；
4. 库房离客房区较远，布草、运送物资较麻烦；
There are a total of ten courtyards in the original site of Wildyard, along with coffee shops, libraries, and public restaurants, which belong to the entire village type homestay settlement. The homestay building is situated on the mountain and integrated into the village and surrounding natural environment, with overall good conditions. Why can’t such conditions still retain people? After analysis, the current problems are as follows:
1. The product has a single function and few entertainment and parent-child facilities;
2. The overall form of the courtyard has been weakened, making it less distinctive than surrounding products;
3. The decoration of the guest rooms is cumbersome and lacks an attractive ceremonial venue;
4. The warehouse is far away from the guest room area, making it difficult to lay grass and transport materials.
▼现状平面，Plan before renovation © CCDI卝智室内设计
基于以上现状分析，加以我们原有民宿运营实践的经验总结、及对山东民宿市场客群的调研认知，设计针对项目所存在的问题，从不同维度上进行了系列微调：
1. 丰富公区产品，增设儿童乐园、户外帐篷营地、乡村音乐俱乐部等娱乐空间；
2. 强化院落氛围，每个院内强调聚合内容、设置餐厨空间，并增加客房数量；
3. 化繁为简，对酒吧、乡村俱乐部等进行室内改造升级。
Based on the above analysis of the current situation, combined with our previous experience in operating homestays and our research and understanding of the customer base in the Shandong homestay market, we have designed a series of fine adjustments from different dimensions to address the problems existing in the project:
1. Enrich public area products by adding entertainment spaces such as children’s parks, outdoor tent camps, and country music clubs;
2. Strengthen the atmosphere of the courtyard, emphasizing the aggregation of content, setting up kitchen spaces, and increasing the number of guest rooms in each courtyard;
3. Simplify complexity and upgrade the interior of bars, country clubs, etc.
▼改造后平面，Plan after renovation © CCDI卝智室内设计
02.
野有酒 | Wild bar
利用建筑特点重新营造室内格局及氛围
Recreate indoor layout and atmosphere by utilizing architectural features
© 熹游迹
野有酒原始空间中，吧台堵住了入口本来应该开敞的关系，而空间内的大台阶区域几乎成为了闲置的灰空间，几乎没人就坐；现场的建筑条件未能被很好的利用，特别是屋面的圆形天花，平面布局缺少与之的互动关系；天花装饰灯具、墙面装饰过多过碎，视觉不聚焦，破坏了原有的建筑美感；整体色调偏冷，缺少属于酒吧温暖幽暗的氛围感。
In the primitive space of Wild bar, the bar counter blocked the supposed open entrance, and the large step area within the space almost became an idle gray space, with almost no one sitting; The building conditions on site have not been well utilized, especially the circular ceiling on the roof, which lacks interactive relationships with the plane layout; Excessive and fragmented ceiling and wall decoration, visually unfocused and damaging the original architectural aesthetic; The overall color tone is cooler, lacking a warm and dark atmosphere that belongs to the bar.
▼野有酒外观，Wild bar exterior view © 熹游迹
在新的改造方案中，我们将吧台设置在了原有的台阶区域，强调了空间的整体性，平面设置弧形造型，对应天花关系，使得空间更具备仪式感。
In the new renovation plan, we have set up the bar in the original step area, emphasizing the integrity of the space. The plane is set with an arc shape, corresponding to the ceiling relationship, making the space more ceremonial.
▼野有酒-平面布局改造，Layout renovation © CCDI卝智室内设计
▼野有酒-改造后平面布局，可实现多功能模式，Wild bar -The modified plane layout can achieve multifunctional mode © CCDI卝智室内设计
▼野有酒-改造后轴测，Axonometric drawing © CCDI卝智室内设计
同时用暖色的肌理漆，点状、线性的暖光源等设计手法将空间转冷为暖，给人以空间亲人温馨的感受。
At the same time, design techniques such as warm texture paint and dotted, linear warm light sources are used to turn the space from cold to warm, giving people a warm feeling of their loved ones in the space.
▼野有酒-改造后空间，Space after renovation © 熹游迹
© CCDI卝智室内设计
© 熹游迹
原有被闲置浪费的台阶灰空间改造为吧台区域，并采用波纹板、空心砖等材料营造秩序性的阵列空间。
The unused and wasted step gray space has been transformed into a bar area, and materials such as corrugated boards and hollow bricks have been used to create an orderly array space.
▼野有酒-吧台区，Bar area © CCDI卝智室内设计
空间内的玻璃顶用不规则的穿孔铝板进行装饰，在解决了强烈光照对空间舒适度的影响之外，也巧妙的利用了光影关系，通过晴日自然光线的映射、从视觉上展现出一种艺术美感。
The glass ceiling in the space is decorated with irregular perforated aluminum panels, which not only solves the impact of strong light on space comfort, but also cleverly utilizes the relationship between light and shadow. Through the mapping of natural light on sunny days, a visual aesthetic is presented.
▼野有酒-空间光影，The Light and Shadow of Space © CCDI卝智室内设计
软装家具尽量选择深色系，以更加突出建筑原本的空间感受。皮质沙发的灰咖色、桌椅的原木色与灰色地砖形成呼应，浅素色、墨绿色的扶手沙发作为点缀，整体以自然质感的配色，营造舒适的咖啡厅/酒吧氛围。
Try to choose dark colors for soft furnishings to highlight the original spatial feel of the building. The gray coffee color of the leather sofa, the original wood color of the tables and chairs, and the gray floor tiles complement each other. The light plain and dark green armchairs are embellished with a natural color scheme, creating a comfortable coffee shop/bar atmosphere.
▼野有酒-软装细节，Details of soft decoration © 熹游迹
03.
野有乐 | Wild club
增设院落式乡村音乐俱乐部
Add a courtyard style country music club
© 熹游迹
野有乐乡村音乐俱乐部为场地新增的娱乐区，设计将原有的民宿院落改为公区，设置茶室、棋牌、KTV三个功能空间。
Wild Club is a newly added entertainment area on the venue, designed to transform the original homestay courtyard into a public area, with three functional spaces: a tea room, chess and cards, and a KTV.
▼野有乐-改造分析，Transformation analysis © CCDI卝智室内设计
▼野有乐-改造后平面布局，The layout after renovation © CCDI卝智室内设计
北房增设玻璃廊道形成庭院与室内活动区域的灰空间，利用玻璃材质的过渡很好的平衡了外立面的封闭感。
The addition of a glass corridor in the north room creates a gray space between the courtyard and indoor activity areas, and the transition of glass material effectively balances the sense of closure of the exterior facade.
▼野有乐外观，Wild Club exterior view © 熹游迹
▼野有乐-乡村音乐俱乐部，Country Music Club © 熹游迹
西房作为茶室区域，将窗户开到最大，更好的引入室外光线。
As a tea room area, the west room is designed with windows opened to the maximum size to better introduce outdoor light.
▼野有乐-茶室，Tearoom © 熹游迹
庭院化零为整，将室外平台最大化，并消解了依次增高的台阶步数，形成一个可以在室外活动、用餐的庭院空间。
The courtyard is fragmented, maximizing the outdoor platform and eliminating the increasing number of steps, creating a courtyard space for outdoor activities and dining.
▼野有乐-庭院/露台，Courtyard/Terrace © 熹游迹
04.
野有营 | Wild Campsite
帐篷营地营造独特的场景感
Design tent campsites to create a unique sense of scene
因九女峰良好的地理环境，民宿南侧的一片高地被选择作为帐篷营地，以满足企业、家庭出游团体来此聚会游玩的主要室外娱乐活动场所。
Due to the favorable geographical environment of Jiunvfeng, a highland on the south side of the homestay has been chosen as a tent camp to meet the main outdoor entertainment venues for businesses and family outings.
▼野有营-场地俯瞰图片，Overlooking the venue © 熹游迹
营地的东侧被设置为主要的舞台区，两侧用集装箱代替建筑，分别设置卫生间以及售卖收纳处。奶酪帐篷、锥型帐篷以及天幕沿场地形态，依次环绕而设，中间的草坪则作为活动区。
The east side of the camp is set up as the main stage area, with containers on both sides instead of buildings, and toilets and sales and storage areas are set up respectively. The cheese tent, cone shaped tent, and canopy are arranged along the shape of the venue, with the lawn in the middle serving as the activity area.
▼野有营-帐篷营地平面，The plan of the tent camp © CCDI卝智室内设计
原来场地入口的网红汽车、村民遗弃的拖拉机被作为场地装饰废旧利用，围设的木栅栏划分出场地的边界，整个营地与自然相融，充满乡野气息。
The internet celebrity cars and tractors abandoned by villagers at the entrance of the original site have been used as decoration for the site. The wooden fences surrounding the site divide the boundary, and the entire campsite is integrated with nature, full of rural atmosphere.
▼野有营-帐篷营地，The tent camp © 熹游迹
四面被山野包围的草坪营地，开放运营后住客能够在这里露营、野餐、瑜伽、开音乐会、举办草坪婚礼及各式户外活动，体验“揽星月入怀，与山林相拥”的山野自然独特场景感。
A lawn campsite surrounded by mountains and forests on all sides. After opening and operation, residents can camp, picnic, yoga, hold concerts, hold lawn weddings, and various outdoor activities here, experiencing the unique scenery of “embracing the stars and moon, embracing the mountains and forests” in the mountains and forests.
▼野有营-场地细节，Details of the venue © 熹游迹
05.
野有院 | Wildyard
重点突出院落式产品特色
Highlight the characteristics of courtyard style products
© 熹游迹
项目原居住区建筑形式以院落为主，但在实际的运营中却弱化了院落产品的功能。我们的设计重点关注突出院落整体性特色，同时相应增加客房数达到满足不同区间人数客群的聚合需求，使之达成与其周边“故乡的云”、“春天里”同业态产品形成差异化区分和功能客群互补的状态。
The original residential area of the project was mainly built in the form of courtyards, but in actual operation, the functionality of courtyard products has been weakened. Our design focuses on highlighting the overall characteristics of the courtyard, while correspondingly increasing the number of rooms to meet the aggregation needs of different sections of the population and customer groups, so as to achieve a differentiated differentiation and complementary functional customer group with its surrounding “hometown cloud” and “spring in” industry products.
▼野有院，Wildyard © 熹游迹
▼野有院-院落形式，The form of the courtyard © 熹游迹
基于此，对于院落的调整，设计基本依照“聚合”、“亲人”、“化繁为简”三原则，整体调整幅度不大，却达到了事半功倍的效果。
Based on this, for the adjustment of the courtyard, the design basically follows the three principles of “aggregation”, “family”, and “simplifying complexity”. The overall adjustment is not significant, but it has achieved twice the result with half the effort.
▼野有院-设计分析，Design analysis © CCDI卝智室内设计
对于客房内的改造主要集中在三点：其一，在起居空间内增加用餐空间；其二，抬高地坑并铺设榻榻米，增加亲人尺度；其三，将原来空间中多余的公区（茶室、库房）等都改为客房，并增加双人房的数量占比。
对于公区的改造，旨在创造更为明亮、宽敞的活动聚合空间。例如对于9号院的起居室，我们将东侧墙面最大限度地打通，并向同侧延伸1.5m，扩大空间的同时也增加了空间的通透度与建筑美感。
▼野有院-公区和客房改造前，Wildyard before renovation © CCDI卝智室内设计
The renovation of guest rooms mainly focuses on three aspects: firstly, adding dining space within the living space; Secondly, raising the pit and laying tatami mats to increase the scale of loved ones; Thirdly, the excess public areas (tea rooms, warehouses) in the original space will be converted into guest rooms, and the proportion of double rooms will be increased.
The renovation of the public area aims to create a brighter and more spacious activity aggregation space. For example, for the living room in Courtyard 9, we have maximized the opening of the east wall and extended it by 1.5m to the same side, expanding the space while also increasing its transparency and architectural aesthetics.
▼改造后的公区，Public area after renovation © CCDI卝智室内设计
▼改造后的客房，Guest room after renovation © CCDI卝智室内设计
此外，民宿灯光也是不可忽视的一环。对于白天的光线，设计利用光影关系与时间变化创造空间内的艺术感受；景观面开大窗引进光线的同时也能与户外的景色产生对话。
In addition, the lighting of homestays is also an important aspect that cannot be ignored. For the daytime light, the design utilizes the relationship between light and shadow and time changes to create an artistic experience within the space; Opening large windows on the landscape not only introduces light but also creates a dialogue with the outdoor scenery.
▼野有院-白天光线图片，Daytime lighting effect © 熹游迹
夜晚的光线则在侧重在统一色温，并利用线性照明、点状照明等不同的照明形式对场地进行轮廓勾勒及氛围的营造，体现空间的静谧与高级感。
本次项目微创改造自2022年7月开始，9月1日完成并重新开放营业，全程共计历时2个月。在此简短的工期内，客房改造、公区翻新及营地新建等各项设计施工交叉完成，设计在保留乡野气质的基础上、以极低成本营造出更多氛围感、场景感空间“吸引人”——野有酒、野有乐、野有营、野有院，共同组合成一种在乡村人文与乡野对话的生活方式。
截至目前，项目以全新功能面貌已成功吸引大批量旅游、民宿等相关行业博主的关注及现场探店打卡，我们期待未来随着民宿专业运营与设计的融合，野有院能够以新的场景空间，持续吸引更多当地及济南客群的来访体验、真正地实现为乡村注入活力。
The lighting at night focuses on unifying color temperature, and uses different lighting forms such as linear lighting and point lighting to outline the site and create an atmosphere, reflecting the tranquility and sophistication of the space.
The minimally invasive renovation of this project began in July 2022 and was completed and reopened for business on September 1st, lasting a total of 2 months. During this brief construction period, various design and construction projects such as guest room renovation, public area renovation, and new campsite construction will be completed in a cross over manner. The design will preserve the rustic atmosphere and create a more attractive atmosphere and scene space at an extremely low cost – Wild bar, Wild club, Wild campsite, and wild with wildyard – to form a lifestyle of dialogue between rural culture and the countryside.
As of now, the project has successfully attracted the attention of a large number of bloggers in related industries such as tourism and homestays with its new functional appearance, as well as on-site store visits and check-in. We look forward to the integration of professional operation and design of homestays in the future. With new scene spaces, Yeyou Hospital can continue to attract more local and Jinan customer groups to visit and experience, truly injecting vitality into the countryside.
▼建筑夜景，Night view © 熹游迹
项目名称：泰安野有院民宿集群改造
建筑设计：袈蓝建筑
室内设计：CCDI卝智室内设计
项目设计 & 竣工时间：2022.7-2022.9
室内主创及设计团队
室内主创：李秩宇
设计团队：曾荟凡、万霞、浦玉珍、王欢、孙瑞雪、常凯丽、李振兴、杨彦铃
项目地址：山东省/泰安市/岱岳区
设计面积：5000㎡
酒店客房数量：10套院子，34间客房
酒店运营团队：后院Rareyard 精品民宿
业主信息：山乡集团
摄影团队：李双喜
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