茉香,熙攘转角处, 一缕空灵悠远的香气, 拂去烟火尘埃。
绿洲,城市森林中, 一处烹茶煮雨的小店, 愈疗空乏身心。
乏味的复刻千篇一律,有趣的设计万里挑一。一个富有灵魂的设计作品绝不止于独具腔调的外观,更要强调场景交互、精神共鸣。茉绿Moliy Tea茶饮店正是以其极富辨识度的外观及独到的表达方式,在消费升级的当下开辟破局之道。
Boring reproduction is always the same, while interesting design is one in a million. A design work full of soul is not limited to the unique appearance, but also emphasizes the interaction of scenes and spiritual resonance. Moliy tea, with its distinctive appearance and unique way of expression, has opened up a way to break the current situation of consumption upgrading.
项目地址位于街头转角处,整体造型别致吸睛,与周边建筑形成鲜明对比,设计以最开门见山的方式表达出品牌的与众不同,让人路过即可感知到品牌所具的精致、温暖格调,感察品牌深厚的内涵。
The project is located at the corner of the street. The overall shape is unique and eye-catching, forming a sharp contrast with the surrounding buildings. The design expresses the difference of the brand in the most direct way, so that people can feel the delicate and warm style and the profound connotation of the brand
项目巧妙整合了内外空间的关系,通过元素的突出与变化,形成递进式的观感效果。外观注入“书籍”的概念,门头造型如同翻动的书页、铺展的纸张,外立面运用微水泥打造出书脊的造型,使项目整体宛然一本引人入胜的书卷,吸引消费者一探究竟。
It skillfully integrates the relationship between internal and external space, and forms a progressive visual effect through the highlight and change of elements. The appearance is infused with the concept of "book". The shape of the front door is like the flipped pages of book and spreaded paper. The facade uses micro cement to create the shape of the spine of the book, making the project like a fascinating book, attracting consumers to explore.
荒漠绿洲最难觅,转角茉香更沁人。入口处没有扑面而来的葱葱郁郁,反而将微水泥的原始质感延伸到室内,粗粝的墙面既像是工业文明遗迹,又像古老的羊皮卷,将室内外的设计铺陈协调一体,打造端景的同时,又与原木装饰呼应,营造出斑驳的荒芜感。
The desert oasis is the most difficult to find, and the jasmine fragrance around the corner is more refreshing. The entrance is not lush and luxuriant. Instead, it extends the original texture of micro cement to the interior. The rough wall is not only like a relic of industrial civilization, but also like an ancient parchment. It integrates the interior and exterior design, paving and display, creating the end scene, echoing the log decoration, creating a mottled sense of desolation.
移步深入,70平方的空间分区完备、陈设有致。整体布局藉由对空间美学和光影原理的灵活应用,在方寸之间融入万千语汇。室内没有过多的隔断面,保证空间的通透性,利用光影流转、色彩变换来达到分区效果。深与浅的过渡,明与暗的交错,无不是设计智慧的具象化表达。
Step by step, the 70 square meters space is complete and well decorated. With the flexible application of space aesthetics and the principle of light and shadow, the overall layout integrates thousands of words into the space. There are not too many partition surfaces in the room to ensure the permeability of the space. The light and shadow flow and color transformation are used to achieve the zoning effect. The transition between the deep and the shallow, and the interlacing of the light and the dark are all concrete expressions of design wisdom.
半弧的曲面从入口过渡至卡座区,形成纵深的延展感,消解了空间的局限性,勾勒一种更为宽敞和谐的状态。在通透开阔的尺度中,圆润细腻的桌椅线条构成新的体块,增加了每个独立小空间的私密性。纹理分明的胡桃木色点缀清新自然的茉绿色,如葱茏繁茂的木本植物,作为荒漠与绿洲的过渡,颇有恣意生长的野趣之美。
The curved surface of the half arc transits from the entrance to the fixed seat area, forming a deep extension sense, dispelling the limitations of space and outlining a more spacious and harmonious state. In the transparent and open scale, the round and delicate lines of tables and chairs form a new block, increasing the privacy of each independent small space. The walnut color with clear texture is dotted with fresh and natural jasmine green, just like luxuriant woody plants. As the transition between desert and oasis, it has the beauty of wild and unrestrained growth.
经营区的柜台及墙面以强烈的建筑感与序列感打破沉闷,共同承载起情感氛围的营造。多种元素的衔接调和,在色彩与几何元素的融汇碰撞中,构筑利落清爽格调,又极具时尚气息。拱形门与圆弧围栏的组合正像水分丰沛的沙漠植物,有秩的线性肌理搭配浅绿色的通篇布局,于盎然生机中呈现出虚实交替的美学意境。
The counters and walls in the business area break the dullness with a strong sense of architecture and sequence, and jointly carry the creation of emotional atmosphere. The convergence and harmony of a variety of elements, in the fusion and collision of color and geometric elements, build a neat and refreshing style, but also very fashionable. The combination of arched gate and circular fence is just like the desert plants with abundant water, with orderly linear texture and light green overall layout, presenting the aesthetic artistic conception of virtual reality alternation in full of vitality.
伴随着天花曲线的舒展,空间打破了原有的框线桎梏,用不规则的砖面和墙体对空间进行了切割与重塑,极大强调了区域的独立性和立体性。
With the expansion of the ceiling curve, the space breaks the shackles of the original frame line. The irregular brick surface and wall are used to cut and reshape the space, which greatly emphasizes the independence and three-dimensional of the region.
不同造型和材质的桌椅有序分布,通过座椅高度的变化,实现几何关系高低错落的穿插,增加空间的层次感。纵向的几何形吊灯拉近了人与空间的关系,在不同的光源聚焦点均可获得沉浸式体验,使消费者在享用茶饮的同时,能享受片刻独处的悠然时光。
The desks and chairs with different shapes and materials are distributed in order. Through the change of seat height, the geometric relationship is interspersed, and the sense of hierarchy of space is increased. The vertical geometric chandelier brings the relationship between human and space closer, and enables consumers to enjoy a leisurely time alone while enjoying tea.
项目名称:茉绿
Project Name: Moliy Tea
项目地址:张家港
Location: Zhangjiagang, China
设计单位:无锡欧阳跳建筑设计有限公司
Design Company: OYTT Design
主案设计师:欧阳跳
Chief Designer: Tiao Ouyang
设计团队:郭芷萌、周丹凤
Design Team: Zhimeng Guo, Danfeng Zhou
项目面积:70平米
Area: 70 square meters
设计起止日期:2021年2月
Design Cycle: August,
完工时间:2021年5月
Completion time:
主要材料:微水泥、砖、艺术涂料
Main Materials: microcement, brick, art paint
业主名称:新新
Client Name: Xinxin
灯光设计:米未照明
Lighting Design: Mi Wei Lighting
项目摄影:陈铭
Photographer:Ming Chen
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