Laseu Studio有幸为Magnlens设计了第一家美国旗舰店，Magnlens是一个尖端的运动服装品牌。这给了团队一个难得的机会来建立一种新的设计语言，以确立品牌的形象。该店位于洛杉矶的高档Westfield Century City购物中心。
Laseu Studio had the privilege of designing the first American flagship store for Magnlens, a cutting-edge activewear brand. This gave the team a rare opportunity to establish a new design language that would establish the brand's identity. The store is situated in the upscale Westfield Century City shopping center in Los Angeles.
该店的目标是唤起一种城市氛围，反映Magnlens的活力和功能美学。1,600平方英尺的空间被划分为三个平等的部分，以开放和对称的布局安排，以最大限度地提高销售楼层的能见度。位于中心位置的入口被深色的地板和展示装置所包围，这与天花板上明亮的灯箱形成对比，并创造了一个强迫性的视角，将人们的目光引向内部。两侧较为平静的单色空间为服装提供了一个背景，使其成为中心舞台。
The goal for the store was to evoke an urban vibe that reflected Magnlens' energetic and functional aesthetic. The 1,600 square-foot space is divided into three equal parts, arranged in an open and symmetrical layout to maximize visibility of the sales floor. The centrally-located entrance is framed by a dark flooring and display fixtures, which contrast with the bright lightbox on the ceiling and create a forced perspective that draws the eye inward. The calmer, monochromatic spaces on either side provide a backdrop for the clothing to take center stage.
室内设计的灵感来自城市景观。材料色调借鉴了混凝土和沥青，而照明图形则点缀了市中心繁华的广告和标牌。不锈钢装置是对脚手架和建筑材料的现代诠释，而照明设计则模仿了路灯的节奏。Within Light Studio的照明设计与大胆的图形相得益彰，为整个商店创造了一种充满活力而又吸引人的氛围。
The interior design takes inspiration from the cityscape. The material palette draws on concrete and asphalt, while the illuminated graphics nod to the bustling advertising and signage of a downtown area. The stainless-steel fixtures are a modern interpretation of scaffolding and construction materials, and the lighting design mimics the rhythm of streetlights. Within Light Studio's lighting design complements the bold graphics and creates a dynamic yet inviting atmosphere throughout the store.
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