Estudio DIIR--西班牙GRETA餐厅
品牌标识和消费体验是本项目设计概念中的根本价值观。Brand identity and sales experience become fundamental values in the conception of this project.
▼店面外观,appearance of storefront © David Zarzoso
传达健康的价值观的需求决定了颜色的运用。该项目以绿色为主,以一种激进的方式充斥整个空间。这种设计策略要求特别关注每一个细节。将单一颜色转变为项目的主导色调,需要创建一套建设性的解决方案,其中的每一个细节都与彼此紧密相关。因此,我们将设计重点押注在材料使用的多样性上,但也不会忘记筛选,以使每个色调都与旁边的色调相协调。这是一项雄心勃勃的工作,最终的创造出是一种奇异的但足够特别的氛围。
The need to transmit healthy values explains the use of color. The project makes agreen its main protagonist and floods the space in a radical way. This design strategy requires an exclusive attention to every detail. Turning a single color into the main actor of the project requires the creation of a repertoire of constructive solutions where everything is related. Thus, we bet on variety in the use of materials, but we do not forget to make a selection in which each tone matches with the one next to it. An ambitious exercise whose result offers a peculiar and, above all, unique atmosphere.
▼从吧台望向阶梯座位,amphitheater viewing from the bar © David Zarzoso
▼阶梯座位,amphitheater © David Zarzoso
▼吧台与水龙头细节,detail of the bar and tap © David Zarzoso
另一方面,消费体验只能以很概念化的策略来理解。空间的连续性是项目的特点,其纵向性常被认为是一个缺陷。为了解决这个问题,在不求助于空间划分的情况下,我们利用空间的高度设计了三个房间。
On the other hand, the sales experience can only be understood through a very conceptual strategy. The succession of spaces characterizes a project whose longitudinality is perceived as a handicap. To solve this, and without resorting to spatial subdivision, we work with the height of the space to end up conceiving three rooms.
▼楼梯,stair © David Zarzoso
▼楼梯细部,detail of the stair © David Zarzoso
首先,一个陶瓷表皮的大吧台是一个欢迎元素,将产品的制作与陈列相结合。接下来,我们设想了一个具有双重功能的阶梯座位:它既是客人的看台,又通过集成的楼梯解决了地坪高度的差异。最后,就餐区位于最高的区域,这片区域被长椅围合,两侧搭配植被。这些植物的颜色调和了周围的绿色色调,明确地希望建立一个视觉符号,诠释这个全新品牌哲学。
First, a large ceramic-covered bar serves as a welcoming element and combines the display of the product with its preparation. Next, we imagine an amphitheater that has a double function: it serves as a grandstand for the guests, and solves the difference in level through an integrated staircase. Finally, the dining room is located in the highest area, a room surrounded by benches and flanked by vegetation. The color of these plants blends with the rest of the green tones, in a clear desire to build an identity that characterizes the philosophy of this new brand.
▼就餐区概览,overview of the dining area © David Zarzoso
▼U形卡座,the U-shape bench © David Zarzoso
▼从就餐区望向楼梯,view from dining area to the stair © David Zarzoso
▼餐桌细部,detail of the dining table © David Zarzoso
▼平面图,plan © estudio DIIR
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