ONE-CU壹方设计--深圳中海学仕里450㎡营销中心
本案受困于采光与项目条件的差异，希望能做的更“轻”一点，利用材料本身的质感叠加，来营造小体量空间的通透感与自然性，以及回应我们所认知的深圳城市属性，同时解决场地边界和光线问题。——黄剑锋
This case is plagued by differences in lighting and project conditions, and we hope to make it a little lighter, using the textural overlay of the materials themselves to create a sense of permeability and naturalness in the small volume space, as well as to respond to our perception of Shenzhen's urban attributes, while solving the site boundary and light problems.--Jerry Huang
可识别性
Identifiability
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根植于深圳开放而包容的城市精神，与北站核心商务圈的独特区位优势。设计的切入，以考量地缘客群的身份特性，与当代人群审美意识的微妙转变为起点，以一种非日常的真实体验，赋予了项目本身独特的“可识别性”与“性格”吸引力。
The project is rooted in the open and inclusive spirit of Shenzhen and the unique location of the North Station core business circle. The design is based on the identity of the geo-customers and the subtle transformation of the aesthetic consciousness of the contemporary people, giving the project a unique "recognizability" and "character" appeal with a non-daily real experience.
一个“去售楼处化”的栖居范本式的雅致居所，意图打造整个北站片区规划的先锋示范。
A "de-sales office" elegant residence of model habitat, intended to create a pioneering model of the entire Shenzhen North Station area planning.
“性格”吸引"
Character" Attraction
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游移的感知，将空间给予人们心里感受上细微变化的“柔”，构成为空间中流动的“势”。在此基础上，设计所做的，皆是顺势而为。
The perception of movement, the "softness" of the space that gives people the feeling of subtle changes in the heart, constitutes the "potential" of the flow in the space. On this basis, what the design does is to follow the trend.
于是，自然与光影的引导、尺度与观感的“自洽”、乃至触摸与氛围的细腻感受，皆以一种自然延展的姿态形成了我们关于项目的内在逻辑和设计构思。
Thus, the guidance of nature and light, the "self-consistency" of scale and perception, and even the delicate feeling of touch and atmosphere all form our inner logic and design concept of the project in a naturally extended manner.
一种充盈、清润而淡然的奢居之美。我们期望能够经由舒适体验上的创新，使空间同人的关系彼此依存且优雅愉悦。
A kind of luxury living beauty that is full, clear and light. We hope to make the relationship between space and people interdependent and elegant through innovation in comfort experience.
项目信息
Information
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项目名称：深圳中海学仕里营销中心
Project Name：ShenzhenZhonghai Xueshili Marketing Center
项目地址：中国深圳
Project Location：Shenzhen,China
项目面积：450㎡
Project Area：450㎡
项目类型：营销中心
Project Type：Marketing Center
设计机构：ONE-CU壹方设计
Design Agency：ONE-CU Interior Design Lab
设计总监：黄剑锋
Design Director：Jerry Huang
硬装团队：后义鹏、何浩、杨启文、王森
Interior Design：Hou Yipeng, He Hao, YangQiwen, Wang Sen
软装团队：毛毛、向楠、唐芳敏、陈君怡、张浪良
Decoration Design：Maomao, XiangNan,TangFangmin, Chen Junyi, Zhang Langliang
甲方设计团队：刘兰、李跃华、赵涛、朱莉娅 、卢晓克、李永攀、 潘建云
Party A’s Team：Liu Lan, Li Yuehua, Zhao Tao,Zhu Liya, Lu Xiaoke, Li Yongpan, Pan Jianyun
主要材料：浅色石材，麻布，木饰面，古铜钢，肌理涂料
Main Materials: light colored stone, linen, wood veneer, copper steel, texture coating
空间摄影：贺川
Photographer：He Chuan
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