拾一设计 ｜ 拙匠造物 重塑 · 启程
拾一设计从VI体系的搭建到空间设计的呈现，为“拙匠造物”全程规划重塑品牌，确保在最终的视觉输出中，将品牌思想和信息准确的展现。
From the establishment of VI system to the presentation of space design,
SHIYI plan to rebuild the brand for the whole process of "ZHUOJIANGZAOWU",
to ensure the accurate presentation of brand ideas and information in the final visual output.
RENASCENCE新生
拙 追求返璞归真的艺术境界
匠 精益求精、独具匠心的释义
REMODEL重构
“拙匠造物”的前身是“嘉艺五金”，缺少设计感与辨识度，
本案设计的首要目标，是要通过设计重新定义商业空间，
让顾客获得极佳的体验感，加深品牌与消费者的深层链接。
因此我们删繁就简，摒弃了传统型销售门店的繁复布局和功
利性极强的设计模式，通过结构拆解和有序重组，采用最少的
设计语言去满足综合因素与使用。
The predecessor of "ZHUOJIANGZAOWU" is "Jiayi Hardware",
which lacks the sense of design and recognition. The primary
goal of the design of this case is to redefine the commercial
space through design, so that customers can get an excellent
sense of experience and deepen the brand and consumers. Deep link.
Therefore, we cut the complex and simplified it, abandoning the
complicated layout and highly utilitarian design mode of traditional
sales stores, through structural dismantling and orderly reorganization,
and adopting the least design language to meet the comprehensive factors and usage needs.
ORDER秩序
无论是工艺还是色彩、材料，我们都只保留最基础最核心的内容，
用唯一性替代多样性。产品不再样品式的单一展示在墙上，五金的板块，
一些门窗、吊柜和金属类的产品运用在整个空间里，转换成空间环境的一部分，
释放出几何的秩序美感。
Whether it is craftsmanship, colors, or materials, we only retain the
most basic and core content, and replace diversity with uniqueness.
Products are no longer displayed in a single sample style on the wall.
Hardware panels, some doors, windows, wall cabinets and metal products
are used in the entire space, transformed into a part of the space environment,
releasing the aesthetic sense of geometric order.
BLANK SPACE留白
恰如呼吸之间的留白，设计就是呼吸之间的转折一点。
设计的松，是心灵上的触碰，不需要具体的符号，就能
让人很舒服的融入空间。好设计，值得我们共同追寻与创造。
Just like the blank space between breaths, the design is a turning point between breaths. The looseness of the design is a touch of the soul. It does not require specific symbols to comfortably blend into the space.Good design is worth pursuing and creating together.
HARDWARE-拙匠造物
Design Company_温州拾一设计Designer_砚南·夏红·纪建鑫Brand Vision_1FDesign time_August 2020Completion Time_November 2020Project photography_金该摄影Project's venue_浙江·温州Project area_136㎡Project cost_48万
拙匠造物 - ZHUO JIANG ZAO WU设计公司 - 温州拾一设计设计师 - 砚南·夏红·纪建鑫品牌视觉 - 1F设计时间 - 2020年8月完工时间 - 2020年11月项目摄影 - 金该摄影项目地址 - 浙江·温州项目面积 - 136㎡项目造价 - 48万
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